Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E7CCCA
RGB
231, 204, 202
HSL
4, 38%, 85%
HSB
4, 13%, 91%
CMYK
0, 12, 13, 9
LAB
84, 10, 5
LCH
84, 11, 26
OKLCH
0.87, 0.03, 23
XYZ
65, 64, 65
LUV
84, 16, 5
HWB
4, 79%, 9%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.