Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E7CCD8
RGB
231, 204, 216
HSL
333, 36%, 85%
HSB
333, 12%, 91%
CMYK
0, 12, 6, 9
LAB
85, 11, -2
LCH
85, 11, 348
OKLCH
0.87, 0.03, 349
XYZ
67, 65, 74
LUV
85, 15, -6
HWB
333, 80%, 9%
Pantone
4995 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.