Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E7CCDC
RGB
231, 204, 220
HSL
324, 36%, 85%
HSB
324, 12%, 91%
CMYK
0, 12, 5, 9
LAB
85, 12, -4
LCH
85, 13, 340
OKLCH
0.87, 0.04, 342
XYZ
67, 65, 77
LUV
85, 15, -9
HWB
324, 80%, 9%
Pantone
4995 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.