Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E7CDC3
RGB
231, 205, 195
HSL
17, 43%, 84%
HSB
17, 16%, 91%
CMYK
0, 11, 16, 9
LAB
84, 8, 8
LCH
84, 12, 46
OKLCH
0.87, 0.03, 42
XYZ
65, 65, 61
LUV
84, 16, 11
HWB
17, 76%, 9%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.