Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E7CDD2
RGB
231, 205, 210
HSL
348, 35%, 85%
HSB
348, 11%, 91%
CMYK
0, 11, 9, 9
LAB
85, 10, 1
LCH
85, 10, 6
OKLCH
0.87, 0.03, 5
XYZ
66, 65, 70
LUV
85, 15, -1
HWB
348, 80%, 9%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.