Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E7CEBA
RGB
231, 206, 186
HSL
27, 48%, 82%
HSB
27, 19%, 91%
CMYK
0, 11, 19, 9
LAB
84, 7, 13
LCH
84, 15, 63
OKLCH
0.87, 0.04, 61
XYZ
64, 65, 56
LUV
84, 16, 18
HWB
27, 73%, 9%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.