Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E7CED7
RGB
231, 206, 215
HSL
338, 34%, 86%
HSB
338, 11%, 91%
CMYK
0, 11, 7, 9
LAB
85, 10, -1
LCH
85, 10, 354
OKLCH
0.87, 0.03, 354
XYZ
67, 66, 73
LUV
85, 14, -4
HWB
338, 81%, 9%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.