Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E7CED9
RGB
231, 206, 217
HSL
334, 34%, 86%
HSB
334, 11%, 91%
CMYK
0, 11, 6, 9
LAB
85, 10, -2
LCH
85, 11, 349
OKLCH
0.88, 0.03, 349
XYZ
68, 66, 75
LUV
85, 14, -5
HWB
334, 81%, 9%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.