Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E7CEDC
RGB
231, 206, 220
HSL
326, 34%, 86%
HSB
326, 11%, 91%
CMYK
0, 11, 5, 9
LAB
85, 11, -4
LCH
85, 11, 342
OKLCH
0.88, 0.03, 343
XYZ
68, 66, 77
LUV
85, 14, -8
HWB
326, 81%, 9%
Pantone
4995 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.