Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E7CFC2
RGB
231, 207, 194
HSL
21, 44%, 83%
HSB
21, 16%, 91%
CMYK
0, 10, 16, 9
LAB
85, 7, 10
LCH
85, 12, 54
OKLCH
0.87, 0.03, 50
XYZ
65, 66, 60
LUV
85, 15, 13
HWB
21, 76%, 9%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
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