Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E7CFD3
RGB
231, 207, 211
HSL
350, 33%, 86%
HSB
350, 10%, 91%
CMYK
0, 10, 9, 9
LAB
85, 9, 1
LCH
85, 9, 8
OKLCH
0.88, 0.03, 6
XYZ
67, 66, 71
LUV
85, 14, 0
HWB
350, 81%, 9%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.