Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E7D0CD
RGB
231, 208, 205
HSL
7, 35%, 85%
HSB
7, 11%, 91%
CMYK
0, 10, 11, 9
LAB
85, 8, 5
LCH
85, 9, 30
OKLCH
0.88, 0.03, 27
XYZ
67, 67, 67
LUV
85, 14, 5
HWB
7, 80%, 9%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.