Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E7D2CF
RGB
231, 210, 207
HSL
7, 33%, 86%
HSB
7, 10%, 91%
CMYK
0, 9, 10, 9
LAB
86, 7, 4
LCH
86, 8, 31
OKLCH
0.88, 0.02, 27
XYZ
67, 68, 69
LUV
86, 13, 5
HWB
7, 81%, 9%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.