Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E7D3BC
RGB
231, 211, 188
HSL
32, 47%, 82%
HSB
32, 19%, 91%
CMYK
0, 9, 19, 9
LAB
86, 4, 14
LCH
86, 15, 72
OKLCH
0.88, 0.04, 71
XYZ
65, 67, 57
LUV
86, 13, 20
HWB
32, 74%, 9%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.