Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E7D3CF
RGB
231, 211, 207
HSL
10, 33%, 86%
HSB
10, 10%, 91%
CMYK
0, 9, 10, 9
LAB
86, 7, 5
LCH
86, 8, 35
OKLCH
0.88, 0.02, 31
XYZ
68, 68, 69
LUV
86, 12, 6
HWB
10, 81%, 9%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.