Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E7D3EA
RGB
231, 211, 234
HSL
292, 35%, 87%
HSB
292, 10%, 92%
CMYK
1, 10, 0, 8
LAB
87, 10, -9
LCH
87, 13, 319
OKLCH
0.89, 0.04, 322
XYZ
71, 70, 87
LUV
87, 10, -16
HWB
292, 83%, 8%
Pantone
Cool Gray 1 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.