Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E7D4CD
RGB
231, 212, 205
HSL
16, 35%, 85%
HSB
16, 11%, 91%
CMYK
0, 8, 11, 9
LAB
86, 6, 6
LCH
86, 8, 45
OKLCH
0.88, 0.02, 41
XYZ
68, 68, 67
LUV
86, 12, 8
HWB
16, 80%, 9%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.