Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E7D4DB
RGB
231, 212, 219
HSL
338, 28%, 87%
HSB
338, 8%, 91%
CMYK
0, 8, 5, 9
LAB
87, 8, -1
LCH
87, 8, 353
OKLCH
0.89, 0.02, 353
XYZ
69, 69, 77
LUV
87, 11, -3
HWB
338, 83%, 9%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.