Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E7D4EC
RGB
231, 212, 236
HSL
287, 39%, 88%
HSB
287, 10%, 93%
CMYK
2, 10, 0, 7
LAB
87, 10, -9
LCH
87, 14, 317
OKLCH
0.89, 0.04, 319
XYZ
72, 70, 89
LUV
87, 9, -16
HWB
287, 83%, 7%
Pantone
Cool Gray 1 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.