Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E7D6BC
RGB
231, 214, 188
HSL
36, 47%, 82%
HSB
36, 19%, 91%
CMYK
0, 7, 19, 9
LAB
87, 3, 15
LCH
87, 15, 79
OKLCH
0.88, 0.04, 79
XYZ
66, 69, 57
LUV
87, 12, 21
HWB
36, 74%, 9%
Pantone
7527 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.