Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E7D6EB
RGB
231, 214, 235
HSL
289, 34%, 88%
HSB
289, 9%, 92%
CMYK
2, 9, 0, 8
LAB
87, 9, -8
LCH
87, 12, 317
OKLCH
0.90, 0.03, 320
XYZ
72, 71, 89
LUV
87, 8, -14
HWB
289, 84%, 8%
Pantone
Cool Gray 1 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.