Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E7D7DF
RGB
231, 215, 223
HSL
330, 25%, 87%
HSB
330, 7%, 91%
CMYK
0, 7, 3, 9
LAB
87, 7, -2
LCH
87, 7, 345
OKLCH
0.89, 0.02, 346
XYZ
71, 71, 80
LUV
87, 9, -4
HWB
330, 84%, 9%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.