Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E7D8EF
RGB
231, 216, 239
HSL
279, 42%, 89%
HSB
279, 10%, 94%
CMYK
3, 10, 0, 6
LAB
88, 8, -9
LCH
88, 13, 312
OKLCH
0.90, 0.03, 314
XYZ
73, 72, 92
LUV
88, 7, -16
HWB
279, 85%, 6%
Pantone
Cool Gray 1 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.