Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E7D9DA
RGB
231, 217, 218
HSL
356, 23%, 88%
HSB
356, 6%, 91%
CMYK
0, 6, 6, 9
LAB
88, 5, 1
LCH
88, 5, 15
OKLCH
0.90, 0.02, 12
XYZ
70, 72, 76
LUV
88, 8, 1
HWB
356, 85%, 9%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.