Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E7DAE4
RGB
231, 218, 228
HSL
314, 21%, 88%
HSB
314, 6%, 91%
CMYK
0, 6, 1, 9
LAB
88, 6, -3
LCH
88, 7, 331
OKLCH
0.90, 0.02, 333
XYZ
72, 73, 84
LUV
88, 7, -6
HWB
314, 85%, 9%
Pantone
Cool Gray 1 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.