Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E7DAEF
RGB
231, 218, 239
HSL
277, 40%, 90%
HSB
277, 9%, 94%
CMYK
3, 9, 0, 6
LAB
89, 7, -9
LCH
89, 11, 311
OKLCH
0.90, 0.03, 313
XYZ
74, 73, 92
LUV
89, 6, -15
HWB
277, 85%, 6%
Pantone
Cool Gray 1 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.