Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E7DBCF
RGB
231, 219, 207
HSL
30, 33%, 86%
HSB
30, 10%, 91%
CMYK
0, 5, 10, 9
LAB
88, 3, 7
LCH
88, 8, 70
OKLCH
0.90, 0.02, 68
XYZ
70, 72, 69
LUV
88, 8, 11
HWB
30, 81%, 9%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.