Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E7DCC4
RGB
231, 220, 196
HSL
41, 42%, 84%
HSB
41, 15%, 91%
CMYK
0, 5, 15, 9
LAB
88, 1, 13
LCH
88, 13, 86
OKLCH
0.90, 0.03, 86
XYZ
69, 72, 63
LUV
88, 8, 19
HWB
41, 77%, 9%
Pantone
7527 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.