Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E7DCCB
RGB
231, 220, 203
HSL
36, 37%, 85%
HSB
36, 12%, 91%
CMYK
0, 5, 12, 9
LAB
88, 2, 10
LCH
88, 10, 80
OKLCH
0.90, 0.03, 79
XYZ
69, 72, 67
LUV
88, 7, 14
HWB
36, 80%, 9%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.