Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E7DCCD
RGB
231, 220, 205
HSL
35, 35%, 85%
HSB
35, 11%, 91%
CMYK
0, 5, 11, 9
LAB
88, 2, 9
LCH
88, 9, 77
OKLCH
0.90, 0.02, 76
XYZ
70, 73, 68
LUV
88, 7, 13
HWB
35, 80%, 9%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.