Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E7DCE2
RGB
231, 220, 226
HSL
327, 19%, 88%
HSB
327, 5%, 91%
CMYK
0, 5, 2, 9
LAB
89, 5, -2
LCH
89, 5, 342
OKLCH
0.90, 0.01, 343
XYZ
72, 74, 82
LUV
89, 6, -3
HWB
327, 86%, 9%
Pantone
Cool Gray 1 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.