Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E7DCF3
RGB
231, 220, 243
HSL
269, 49%, 91%
HSB
269, 9%, 95%
CMYK
5, 9, 0, 5
LAB
89, 7, -10
LCH
89, 12, 305
OKLCH
0.91, 0.03, 307
XYZ
75, 75, 95
LUV
89, 5, -17
HWB
269, 86%, 5%
Pantone
White
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.