Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E7DDEF
RGB
231, 221, 239
HSL
273, 36%, 90%
HSB
273, 8%, 94%
CMYK
3, 8, 0, 6
LAB
89, 6, -8
LCH
89, 10, 308
OKLCH
0.91, 0.03, 310
XYZ
74, 75, 92
LUV
89, 5, -13
HWB
273, 87%, 6%
Pantone
Cool Gray 1 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.