Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E7DEC1
RGB
231, 222, 193
HSL
46, 44%, 83%
HSB
46, 16%, 91%
CMYK
0, 4, 16, 9
LAB
89, 0, 15
LCH
89, 15, 91
OKLCH
0.90, 0.04, 93
XYZ
69, 73, 61
LUV
89, 7, 23
HWB
46, 76%, 9%
Pantone
7527 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.