Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E7DECF
RGB
231, 222, 207
HSL
38, 33%, 86%
HSB
38, 10%, 91%
CMYK
0, 4, 10, 9
LAB
89, 1, 9
LCH
89, 9, 81
OKLCH
0.90, 0.02, 81
XYZ
70, 74, 70
LUV
89, 6, 12
HWB
38, 81%, 9%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.