Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E7DFF3
RGB
231, 223, 243
HSL
264, 45%, 91%
HSB
264, 8%, 95%
CMYK
5, 8, 0, 5
LAB
90, 6, -9
LCH
90, 10, 302
OKLCH
0.92, 0.03, 304
XYZ
76, 76, 96
LUV
90, 3, -15
HWB
264, 87%, 5%
Pantone
White
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.