Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E7DFFA
RGB
231, 223, 250
HSL
258, 73%, 93%
HSB
258, 11%, 98%
CMYK
8, 11, 0, 2
LAB
90, 7, -12
LCH
90, 14, 298
OKLCH
0.92, 0.04, 299
XYZ
77, 77, 101
LUV
90, 3, -20
HWB
258, 87%, 2%
Pantone
White
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.