Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E7DFFC
RGB
231, 223, 252
HSL
257, 83%, 93%
HSB
257, 12%, 99%
CMYK
8, 12, 0, 1
LAB
90, 7, -13
LCH
90, 15, 297
OKLCH
0.92, 0.04, 298
XYZ
77, 77, 103
LUV
90, 3, -22
HWB
257, 87%, 1%
Pantone
White
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.