Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E7E1E8
RGB
231, 225, 232
HSL
291, 13%, 90%
HSB
291, 3%, 91%
CMYK
0, 3, 0, 9
LAB
90, 3, -3
LCH
90, 4, 319
OKLCH
0.92, 0.01, 321
XYZ
74, 77, 87
LUV
90, 3, -5
HWB
291, 88%, 9%
Pantone
Cool Gray 1 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.