Psychology
Historically the rarest pigment to produce, purple still carries an undertone of luxury and the unusual. Creative, spiritual, and slightly otherworldly without being cold.
Meaning
Royalty, magic, ambition, and high-end indulgence. Brighter violets feel youthful and playful; deeper plums feel ceremonial and premium.
Applications
Ideal for beauty, wellness, creative tools, and entertainment. Pair with gold or warm white for a luxury read.
Conversion
HEX
E7E1FF
RGB
231, 225, 255
HSL
252, 100%, 94%
HSB
252, 12%, 100%
CMYK
9, 12, 0, 0
LAB
91, 6, -14
LCH
91, 15, 294
OKLCH
0.92, 0.04, 295
XYZ
78, 78, 106
LUV
91, 2, -23
HWB
252, 88%, 0%
Pantone
White
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.