Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E7E2CB
RGB
231, 226, 203
HSL
49, 37%, 85%
HSB
49, 12%, 91%
CMYK
0, 2, 12, 9
LAB
90, -1, 12
LCH
90, 12, 95
OKLCH
0.91, 0.03, 97
XYZ
71, 76, 67
LUV
90, 4, 18
HWB
49, 80%, 9%
Pantone
7527 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.