Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E7E2CF
RGB
231, 226, 207
HSL
47, 33%, 86%
HSB
47, 10%, 91%
CMYK
0, 2, 10, 9
LAB
90, -1, 10
LCH
90, 10, 94
OKLCH
0.91, 0.03, 95
XYZ
71, 76, 70
LUV
90, 4, 15
HWB
47, 81%, 9%
Pantone
7527 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.