Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E7E2EC
RGB
231, 226, 236
HSL
270, 21%, 91%
HSB
270, 4%, 93%
CMYK
2, 4, 0, 7
LAB
90, 3, -4
LCH
90, 5, 306
OKLCH
0.92, 0.01, 308
XYZ
75, 77, 90
LUV
90, 2, -7
HWB
270, 89%, 7%
Pantone
Cool Gray 1 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.