Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E7E2ED
RGB
231, 226, 237
HSL
267, 23%, 91%
HSB
267, 5%, 93%
CMYK
3, 5, 0, 7
LAB
91, 3, -5
LCH
91, 6, 304
OKLCH
0.92, 0.02, 306
XYZ
75, 77, 91
LUV
91, 2, -8
HWB
267, 89%, 7%
Pantone
Cool Gray 1 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.