Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E7E3DA
RGB
231, 227, 218
HSL
42, 21%, 88%
HSB
42, 6%, 91%
CMYK
0, 2, 6, 9
LAB
90, 0, 5
LCH
90, 5, 87
OKLCH
0.92, 0.01, 87
XYZ
73, 77, 77
LUV
90, 3, 7
HWB
42, 85%, 9%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.