Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E7E4D5
RGB
231, 228, 213
HSL
50, 27%, 87%
HSB
50, 8%, 91%
CMYK
0, 1, 8, 9
LAB
91, -1, 8
LCH
91, 8, 96
OKLCH
0.92, 0.02, 98
XYZ
73, 77, 74
LUV
91, 3, 12
HWB
50, 84%, 9%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.