Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E7E4DE
RGB
231, 228, 222
HSL
40, 16%, 89%
HSB
40, 4%, 91%
CMYK
0, 1, 4, 9
LAB
91, 0, 3
LCH
91, 3, 85
OKLCH
0.92, 0.01, 85
XYZ
74, 78, 80
LUV
91, 2, 5
HWB
40, 87%, 9%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.