Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E7E4DF
RGB
231, 228, 223
HSL
38, 14%, 89%
HSB
38, 3%, 91%
CMYK
0, 1, 3, 9
LAB
91, 0, 3
LCH
91, 3, 82
OKLCH
0.92, 0.01, 81
XYZ
74, 78, 81
LUV
91, 2, 4
HWB
38, 87%, 9%
Pantone
663 C
Harmonies
Shades & tints
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