Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E7E4E4
RGB
231, 228, 228
HSL
0, 6%, 90%
HSB
0, 1%, 91%
CMYK
0, 1, 1, 9
LAB
91, 1, 0
LCH
91, 1, 20
OKLCH
0.92, 0.00, 17
XYZ
75, 78, 85
LUV
91, 2, 0
HWB
0, 89%, 9%
Pantone
Cool Gray 1 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.