Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E7E4FA
RGB
231, 228, 250
HSL
248, 69%, 94%
HSB
248, 9%, 98%
CMYK
8, 9, 0, 2
LAB
91, 4, -10
LCH
91, 11, 292
OKLCH
0.93, 0.03, 292
XYZ
78, 79, 102
LUV
91, 0, -17
HWB
248, 89%, 2%
Pantone
White
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.